They are often considered, “macro-influencers.” Micro-influencers, on the other hand, have a significantly lower number of followers, but their audiences are more engaged. On the other hand, another person might have only 12,000 followers but they get 5% engagement or 600 likes/comments on each post. Find him on Twitter, LinkedIn, Facebook or Instagram. A study by Makerly showed that smaller influencers attract more than four times the engagement than bigger personalities. To find micro-influencers on social networks, you need to utilise hashtags. They also provide the added bonus of statistical data on the influencers too. While reach isn’t the most important factor to look for in a micro-influencer, it still has some importance. If you already have a large following on social media, look through your followers to find people who might already be micro-influencers. Another way to find micro-influencers is through an influencer marketplace. This would be a great person for the brand to contact to see if they would like to talk about the brand. All you need to do is type in a relevant hashtag and find people whose interests and audience match yours. This will show you posts that talk about your brand. Now that you have a clear idea what to look for in a micro-influencer, you can begin your search. I’m Jitendra Vaswani and BloggersIdeas is my home. Finding micro-influencers who are already fans of your brand makes it so much easier to establish working relationships. Key Components for Making Captivating Content, The Ultimate Blog Promotion Guide – Teach an Old Blog New Tricks, The Do’s and Don’ts of Blog Conversion Rate Optimization, The Ultimate Toolbox for a Content Marketing Manager, Video Content Marketing: How to Repurpose Video Content, The Art of Being Interesting on Social Media, Social Signals and Backlinks – A Match Made in SEO Heaven, How to Reach Out to the Right Micro-Influencers for Your Small Business, Rise through the Ranks: A Guide on How to Get Followers on Facebook, 7 Content Curation Tools for 2021…Because We’re Already Over 2020, How to Use Curated Content to Boost Your Social Media Profiles, How to Upgrade Your Social Media Marketing Strategy as a Social Curator, 8 Content Curation Strategies You Need To Know in 2020, Content curation for social media: the ultimate guide for 2020. They'll be the most enthusiastic since they already appreciate your product. Once you’ve made a list of micro-influencers who are both relevant and engaging, you should select those with the largest reach. These influencers are thought of as down-to-earth, relatable and more reachable than a celebrity influencer. Now you know what you should look for in a potential micro-influencer. How to find Micro Influencers. How to find micro-influencers. Micro influencers can be useful in both situations, but a small business has to know how to find micro influencers to work with. For example, beauty bloggers have followers who are keen on learning beauty tricks and advice. Define the Role of the Influencer for Your Brand’s Campaign. Just remember to always prioritise relevance over other influencer metrics. Read More…. Micro influencers (influencers with smaller followings) can offer huge benefits for businesses, and help take your marketing campaigns to the next level. Save my name, email, and website in this browser for the next time I comment. Recently, the city of Las Vegas hired Snapchat King, DJ Khaled, for the launch of the city’s Snapchat account. You will get the results shown in the screenshot below. But you can still search for potential micro-influencers on social media using relevant hashtags and keywords. How to Find The Best Micro-Influencers for Your Brand Here are a few tips to help you out: #1: Look for Micro-Influencers Who Already Love You. This means you’ll need to come up with search terms that are related to your industry or products. It’s a paid tool, but it’s worth the investment if you also need to do a lot of content research. If you want to find local influencers manually, it can be a very time-consuming and taxing process. If you’re in the sustainability niche, for example, search for #sustainablefashion. App Development for Startups /a>. #1: Look for Micro-Influencers Who Already Love You. You can search through relevant hashtags … Watch our for fake followers. Try out media monitoring to track online mentions about any brand, product, service, marketing campaign, topic and more. Micro-influencers are influencers/creators that have very engaged, niche audiences. So let’s check out the second post. A 2016 TapInfluence study found that influencer marketing has an ROI that is 11x higher than any other form of marketing, and for good reason. Another way to find micro influencers is to use influencer databases - some are free, simple and easy. For example, if you’re in the makeup industry, you could search using terms like “beauty,” “makeup,” “makeup tips,” etc. reveal micro influencers, be aware of new trends on Instagram. We hope the tips in this article will be useful in guiding you on how to find influencers for your business. Although this may seem a bit time-consuming, the payoff is well worth the effort. There are, of course, numerous tools that can help you hack social media growth and get a lot of followers in a short amount of time. You can then filter those results further based on location and follower count. Once these accounts... Search for hashtags and phrases associated … Those with Klout Scores of 63 or higher are considered to be in the top 5% of social media users. For example, Scrunch … Once you’ve used one of our recommended tools to whittle down a list of potential influencers, you can take a look at who they’re following on social media. You can use it to find trending topics and articles to, Besides these two tools, there are other platforms like. She also regularly posts about makeup, which makes her a relevant micro-influencer for First Aid Beauty, and other beauty and makeup brands. Here are some of the best methods for finding micro-influencers, … Another way to find micro influencers is to use influencer databases – some are free, simple and easy. © 2021 BloggersIdeas | All Rights Reserved | BloggersIdeas & SchemaNinja are part of Digiexe Their audience takes their thoughts and opinions seriously, meaning they’re more likely to make purchasing decisions based on their recommendations. There are all kinds of influencer marketing tools that you can use to find and connect with social influencers. – BuzzSumo can help you discover potential influencers using relevant keywords. All the user actions are displayed in a user-friendly dashboard and are available in downloadable weekly and monthly PDFs or CSV reports that contain different valuable metrics such as like-backs, post captions, and geotags that can … Finding micro-influencers can have you tediously combing through thousands of Instagram profiles, one by one, calculating engagement rates, researching demographics and laboriously reading through comments. Hypothetically, if Gary Vaynerchuk needed to find some influencers to help him sell his book or help with his outreach, he would search for either #garyvee or #vaynermedia. For example, Scrunch is an easy to use platform which enables you to find micro-influencers … This will help ensure that your campaign has significant impact in terms of visibility. If you already have a large following on social media, look through your followers to find... 2. To be honest, this is not a challenge. Go Through Your Followers , that can really help your influencer research. Why Micro-Influencers Can Be a PR Boost. Here you can switch things up by searching for just your brand name (without the hashtag). How To Find Micro-Influencers. In the following screenshot, you can see some of the brand’s followers. To find micro-influencers who can convey your brand voice and fulfill your marketing goals, you can test out by researching your audience’s interests and fan pages they follow. Shane Barker is a digital marketing consultant who specialises in influencer marketing, product launches, sales funnels, targeted traffic and website conversions. Then, naturally, they need to choose micro influencers… You can search for influencers by username or category. When you conduct a search of your brand’s unique hashtag, you’ll get a list of posts that include the hashtag. Yes, it requires some work, but, your effort will not be in vain. Let’s try searching Instagram for the hashtag … You can still launch a successful influencer marketing campaign, even on a budget. Do you know how the influencer will … Micro-influencers are even more approachable than macro-influencers and have strong bonds with their audiences. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities. Turn to the Fans. They are the ones who already love and follow your brand. Try it now — it’s free Book a demo Search with flexibility. It is thus important that you do not skip any steps in the search process! Unlike influencers with millions of followers, they’re incredible at creating high-quality content their followers are excited to engage with. They constitute about 16% of the total number of users, so you can suppose that there are about 160 million micro-influencers … They also provide the added bonus of statistical data on the influencers too. Do you still wonder how to attract an influencer who will promote your brand efficiently? It is a common truth that influencer success depends on the posts he or she adds. The only way to get such a large number of followers and create a highly-engaged audience is by ideating or sharing content that brings value to people. If you look through your social media followers, chances … We know that journalists use social media to find news sources, so if you’re leveraging micro-influencers, you may increase your odds of getting into stories. If you’re pressed for time, and if you can afford to invest some funds, there are several tools that can help you find the right micro-influencers. The famous influencer took two days and traveled around the city making videos of his favorite destinations. Upfluence is a full-scale influencer platform, offering a well-rounded set of features. In fact, they may already be promoting you without your knowledge. Hey @peteraltuch:disqus once you have identified the influencers you want to work with and you know they are a good fit, you will want to reach out / engage with them. We also covered searching your followers for potential micro-influencers to partner with. Here is an article I wrote "6 Tips To Crush Your Influencer Outreach Campaign!" If you want to find local influencers manually, it can be a very time-consuming and taxing process. Micro influencers are people on social media having 1000 to 100,000 followers. This is a small number compared to the tens of thousands (or even millions) of followers their macro counterparts have. How to Find Micro Influencers Brands that focus their efforts on influencer marketing platforms may not find the right influencers they’re looking for. Here are a few additional suggestions on where to find the micro-influencers who can do the most for your brand: Start with your brand’s Twitter followers. There are two methods to consider: Search for the social accounts associated with individuals in the ABM target using people search. Influencer Marketing ROI: What Makes Up a Successful Campaign? Here are the best ways to find Influencers: 1. You can conduct a similar search on Twitter and Facebook. However, 97% of micro-influencers on Instagram charge less than USD 500 a post. If you look at her profile, you can see that she has more than 2,500 followers, which categorises her as a micro-influencer. Micro influencers are those creators who have built a loyal following within a niche, such as travel, food, photography, and cultivate those communities with tailored content. Now that you know how to find Instagram influencers by location, it’s time to start discovering the best creators for your next campaign! These influencers have been proven to deliver strong marketing results. The first post is from the brand itself. Upfluence. As you can see in the screenshot below, the post has 445 likes, and more than 300 comments. Here are two ways you can find them: Branded hashtags help you find users who are already talking about your brand. Notice that one of their followers, Mickey Williams, describes herself as a, “beauty and trend expert.” Hey username, “@mwmakeup,” also includes the word, “makeup.” So she could potentially be a good micro-influencer to promote beauty and makeup products. Let me know in the comments below. Finding micro-influencers relevant to your niche can be very difficult. Let’s try searching Instagram for the hashtag #firstaidbeauty, which is the branded hashtag for First Aid Beauty. If you’re a fairly new brand or business however, you may not have many fans just yet. Here are some of the most useful ones: Besides these two tools, there are other platforms like Insightpool and HYPR, that can really help your influencer research. By clicking on these different hashtags and finding the people who share the same type of content, you’re already narrowing down your pool of potential micro-influencers. There is also a way to find influencers without doing research of your own. Obviously, micro-influencers can help market your product, and they can do so in multiple ways. In the first tip, we talked about conducting a branded hashtag search. Conclusion. Another way to find micro influencers is to use influencer databases – some are free, simple and easy. The best way to find an influencer is either in your own list of followers or through branded and relevant hashtag searches. Traditionally, the word, “influencer,” referred to celebrities and famous people. These limitations can be a huge setback when launching influencer marketing campaigns, and might make you avoid them altogether. In fact, micro-influencer rates on Instagram can be as low as $93 per sponsored post. Let me know if you have anymore questions about how to run an a successful influencer campaign, as I am here to help. Finding micro-influencers can have you tediously combing through thousands of Instagram profiles, one by one, calculating engagement rates, researching demographics and … Look at the people who are already fans of what you do. “By following thought leaders and online influencers… Reproduction without explicit permission is prohibited. Create a list of relevant hashtags in your niche and keep an eye on who posts great content. Micro-influencers are those with 1,000-10,000 followers. A 2016 TapInfluence study found that influencer marketing has an ROI that is 11x higher than any other form of marketing, and for … What’s its secret sauce? This is because brands need engagement on your posts, not just sheer reach. For example, if you were makeup brand JAPONESQUE, go could through your Twitter followers, and look for users who have something about beauty or makeup in their username or bio. Their exact follower count might be anywhere from 1,000 (nano-influencers) to 10,000 (micro-influencers) to 1,000,000 (mega-influencers).And many of … That’s all folks! You will get the results shown in the screenshot below. That's a great idea for a future post - we'll have to ask Shane for more insight! Try it now — it’s free Book a demo Search with flexibility. Generally speaking, micro influencers are less expensive to work with because they have a much smaller reach. You can also do a branded hashtag search. If you own a small business, chances are you have some budget limitations. When shortlisting potential micro-influencers to work with, ask yourself the following questions: Now that you have a clear idea what to look for in a micro-influencer, you can begin your search. Who are Micro-Influencers? But there’s good news! Instagram is the best place to search for influencers using hashtags. Here are some of the best methods for finding micro-influencers, along with useful tools: 1) Look at your own followers. Finding micro-influencers relevant to your niche can be very difficult. On Twitter and Facebook, a regular search of your brand name also works. You can use influencer marketing platfor… Go Through Your Followers On Instagram, you’ll need to turn the search terms into hashtags. Search for Hashtags There are plenty of ways to partner with micro-influencers on Instagram as a part of your social media strategy, you just have to find them. Consult 2-3 micro-influencers before finally hiring one. In fact, many are also open to barter deals in the form of gift vouchers or free products. They have credibility in a … You can do a search for mentions of your brand and see if anyone is … Once you find influencers that you like, you can check out their profiles to learn more about their stats. Who are influencers and micro-influencers? #4. How to Find Influencers: 4 Providers If you don’t want to manually search for influencers, you have another option. Influencers are people or groups who’ve amassed a large number of followers online. To assist you with it, we have prepared an eight-step checklist. So you’re interested in finding micro-influencers to help you with your influencer marketing campaign. Chances are, you have micro-influencers that follow you. Use the Instagram app on your … … How to find Micro Influencers. The screenshot below shows that this user has 9,700 followers, which qualifies her as a micro-influencer. So you see why micro-influencers are more likely to be trusted for product recommendations when compared to the general public or even top-level macro influencers. While influencers in your niche are unlikely to have Klout scores that high you can compare people to see what makes a good Klout Score for your niche. The key lies in micro-influencers. For example, if you were makeup brand JAPONESQUE, go could through your Twitter followers, and look for users who have something about beauty or makeup in their username or bio. Micro influencers are taking the marketing world by storm. And how do you find the right ones to work with? They influence and connect with people on a deeper level. The fourth way to find micro-influencers is to use influencer databases. Originally designed to aid … You can use social media management tools to help … It’s up to you to decide … This is why I believe working with micro-influencers give the best result for SMBs. Can you tell me the best tools that will help me find influencers for my brand?Also, I would like to share an article I found on executing successful micro influencer campaigns - http://blog.qoruz.com/5-tips-executing-micro-influencer-campaigns/I think you will find a couple of interesting points that you can add to your article such as - engagement analysis, using network features etc. So let’s check out the. However, it’s not as complicated as it sounds. Micro influencers. Micro influencers are taking the marketing world by storm. As a result, the city got 400,000 views and 25,000 new followers in just two days. Got any questions about the tips mentioned here, or other influencer marketing tips to share? We’re going to answer all of these questions and more for you right now. There are all kinds of influencer marketing tools that you can use to find and connect with social influencers. I have detailed the methods of finding micro-influencers in the following stages of a content marketing campaign. The best kind of micro-influencers to work with are the ones who are already fans of … Use both hashtags and phrases associated … finding micro-influencers … how to find an influencer is either your... High-Quality content their followers use micro influencers “ by following thought leaders and online influencers… however, 97 of... Influencer is either in your marketing an eye on who posts great content honest, is! Generally speaking, micro influencers are taking the marketing world by storm, naturally, may. Influencer platform, offering a well-rounded set of features time-consuming, the post has 445 likes, and check the., simple and easy less than USD 500 a post and easy because brands need engagement your! 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