Micro-influencers are influencers who have a small following, of about 1,000-100,000 followers. In this post, we’ll demonstrate how you can use micro influencers on Instagram to boost … Search for Hashtags If you are using the paid version of inBeat, you can export your list and pitch your influencers right away. Micro influencers are people on social media having 1000 to 100,000 followers. Find your niche To find the right audiences, you’ll need to look for potential-micro influencers in your niche, your particular sector of business. They’re rather MACRO-influencers. You will get the results shown in the screenshot below. As you can see in the screenshot below, the post has 445 likes, and more than 300 comments. This will show you posts that talk about your brand. Chances are, you have micro-influencers that follow you. “By following thought leaders and online influencers… Rather than scouring social media hashtags and profiles for a perfect fit, there are several tools available to assist with your micro … Micro influencers are taking the marketing world by storm. To find micro-influencers who can convey your brand voice and fulfill your marketing goals, you can test out by researching your audience’s interests and fan pages they follow. When shortlisting potential micro-influencers to work with, ask yourself the following questions: Now that you have a clear idea what to look for in a micro-influencer, you can begin your search. As you can see in the screenshot below, the post has 445 likes, and more than 300 comments. However, if there is no engagement, i.e., if you don’t have a steady flow of comments, shares, and likes, then they will not be useful to you. Depending on the marketplace, they may help you manage engagements with chosen influencers, as well. All you need to do is type in a relevant hashtag and find people whose interests and audience match yours. Some are no-cost and easily accessible; however, some others cost money, but it is a good idea to help you with your influencer … Look for quality content. Micro-influencers often end up on top posts if the competition of the keyword isn’t too hard and if the micro-influencer isn’t too small. Make a list of users who frequently like your posts as well as those who frequent your competitors and see how they compare to your established buyer personas. Micro-influencers are social media personalities whose follower range is between 1,000 and 10,000 (some sources extend this range to 100,000 people). This strategy will help when trying to grow your audience numbers to get their minds. You’ll also see her posts are typically related to beauty and makeup, which makes her relevant for the JAPONESQUE brand. And now that you know how to find micro influencers on Instagram, the next step is to find out how to make your campaigns successful. Micro influencers. The screenshot below shows that this user has 9,700 followers, which qualifies her as a micro-influencer. Here is an article I wrote "6 Tips To Crush Your Influencer Outreach Campaign!" Now that you have a clear idea what to look for in a micro-influencer, you can begin your search. Search for Hashtags To assist you with it, we have prepared an eight-step checklist. TRIBE provides a means for micro-influencers and brands to work together and create branded content that will... TweetDeck. More than 65% of businesses say they find it challenging to find relevant and suitable micro-influencers. They are often considered, “macro-influencers.” Micro-influencers, on the other hand, have a significantly lower number of followers, but their audiences are more engaged. Micro influencers are taking the marketing world by storm. Here are some of the top ways to work with micro-influencers. The first post is from the brand itself. Use the Instagram app on your … Now that you know how to find Instagram influencers by location, it’s time to start discovering the best creators for your next campaign! Save my name, email, and website in this browser for the next time I comment. At this level of an audience, micro influencers … The best way to find an influencer is either in your own list of followers or through branded and relevant hashtag searches. Can you tell me the best tools that will help me find influencers for my brand?Also, I would like to share an article I found on executing successful micro influencer campaigns - http://blog.qoruz.com/5-tips-executing-micro-influencer-campaigns/I think you will find a couple of interesting points that you can add to your article such as - engagement analysis, using network features etc. Consult 2-3 micro-influencers before finally hiring one. One way to find micro-influencers is to manually search social media platforms to see if any relevant profiles pop up. A … Your email address will not be published. Hey, Shubham Is Full-Time Blogger and SEO Geek, who loves to talk about SEO, WordPress and Blogging on his blog Obviously, micro-influencers can help market your product, and they can do so in multiple ways. I run a software company. If you look through your social media followers, chances … Try it now — it’s free Book a demo Search with flexibility. Notice that one of their followers, Mickey Williams, describes herself as a, “beauty and trend expert.” Hey username, “@mwmakeup,” also includes the word, “makeup.” So she could potentially be a good micro-influencer to promote beauty and makeup products. More than 65% of businesses say they find it challenging to find relevant and suitable micro-influencers. Influencer Marketing: Link Roundup - @RebeccaColeman. There are two methods to consider: Search for the social accounts associated with individuals in the ABM target using people search. A 2016 TapInfluence study found that influencer marketing has an ROI that is 11x higher than any other form of marketing, and for good reason. You can still launch a successful influencer marketing campaign, even on a budget. What’s more, their promotions will seem much more authentic because they truly love your products. Let me know in the comments below. Simply search for some of your keywords and take a look at the profiles in the top post section, with this method, you should be able to find at least a few. Ideally, you’ll want to work with someone who drives high levels of engagement. Brands that wish to test using influencers need to consider the goals and which are social networking platforms they would like to use based on where their audience hangs out. Now you know what you should look for in a potential micro-influencer. Explore our spam-checked database of influencers using metrics and keywords to find the profiles you need. If you’re pressed for time, and if you can afford to invest some funds, there are several tools that can help you find the right micro-influencers. Another way to find micro-influencers is through an influencer marketplace. She has 15.5k followers on Instagram and regularly gets a large amount of engagement on her posts. Read More…. If you want to find local influencers manually, it can be a very time-consuming and taxing process. A search engine to find Micro-Nano influencers in seconds. Here you can switch things up by searching for just your brand name (without the hashtag). Micro-influencers are even more approachable than macro-influencers and have strong bonds with their audiences. Conclusion. Define the Role of the Influencer for Your Brand’s Campaign. You will get the results shown in the screenshot below. For example, beauty bloggers have followers who are keen on learning beauty tricks and advice. . Once these accounts... Search for hashtags and phrases associated … It’s a paid tool, but it’s worth the investment if you also need to do a lot of content research. #4. If you already have a large following on social media, look through your followers to find... 2. Go Through Your Followers How to find micro influencers? This would be a great person for the brand to contact to see if they would like to talk about the brand. Engagement is another important factor when determining whether or not a micro-influencer is right for you. Yes, it requires some work, but, your effort will not be in vain. For example, Scrunch … #1: Look for Micro-Influencers Who Already Love You. Influencers gathered in the report certainly aren’t micro-influencers. You can use it to find trending topics and articles to, Besides these two tools, there are other platforms like. You can also go through the posts that turn up in the search results, and check out the users who posted them. These limitations can be a huge setback when launching, But there’s good news! In the following screenshot, you can see some of the brand’s followers. It is thus important that you do not skip any steps in the search process! If you already have a large following on social media, look through your followers to find people who might already be micro-influencers. Here are a few tips to help you out: #1: Look for Micro-Influencers Who Already Love You. Influencers are people or groups who’ve amassed a large number of followers online. This is because brands need engagement on your posts, not just sheer reach. She would be the perfect person to help sell Gary’s products. And how do you find the right ones to work with? A search engine to find Micro-Nano influencers in seconds. You can do a search for mentions of your brand and see if anyone is particularly jazzed about your company, or do a … For hashtags and regular search of your brand, your effort will not be in following. — it ’ s probable that they like influencers that you can get high engagement on your posts! Username or category to talk about your brand learn more about their stats demo search with.... 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